As soon as I have a proof of concept approved, I start discussing the roadmap with the product manager, team members and stakeholders. The goal here is to make the best of our workflow, prioritizing design deliverables 🎯

When I, together with the product manager, have defined the roadmap, I continue developing my high fidelity prototypes for creating Figma files ready for implementation. I try always to invite developers to the design process to see what is possible, what might take too long to implement and find out edge cases. When prototypes are ready, I deliver them to devs, and I make sure that I will have remained sprint time to give additional UI requests as needed (devs need to think about what they need from the design department, and it is natural to see what is missing as they tackle the problem 💻). Working often in a remote environment helped me to sharp my communication skills with providing Loom videos and well documented Figma files.

After these steps, I review developers' work and when the implementation is done, we launch the project! 🚀

Then it's time to analyze it, talking with team members, sales agents, marketers and the data team to track results I previously determined with the team, thanks to KPI definition 📈

I work independently in a team with a solo Senior Product designer (me), 3 back-ends dev, 3 front-ends dev, 1 product manager and 1 engineering manager. In addition I work with the Product Design team with other 7 designers. There we build user-experience initiatives, scale the company, work on the design system and provide feedback to each other thanks to Design critique sessions. That allows me to have a bigger view of the workflow and efficiently organize our projects 🗄️

Plus, I spend a small portion of my time keeping myself informed of what is happening in our design world and learning overarching strategy and vision. This way, I can make sure the company stays aligned with overall design goals 📚

I use Trello, Notion or Jira to structure and follow projects to see how things are going and check if the team needs support 🆘 . And I use Figma and all the Adobe Suite to discover my design problems and build my high fidelity prototypes.

I currently work as an individual contributor, taking ownership of projects from start to finish. In my previous experiences I learnt management and leadership while being in Product Design Direction and Lead roles. Leading means organizing, coaching, managing and structuring my team on the delivery of appropriate design projects while my team, the company and users are happy. For me, it means to grow my team while the company and myself grow. My philosophy? "People don't need managers, people need coaches."

I tried to simplify what I do as much as I can. The design processes are often more complicated than that. And problems are always different. It is normal to go back to UX Research, UX testing, help, provide guidance to other team members, doing workshops, or come up with more hypotheses to make sure to meet our users' needs and business goals.

If you would like to know more in depth about processes, feel free to send me an email (: